Second Skin Foundation by 100% Pure

On February 11, 2016, the 100% Pure Fruit Pigmented Second Skin Foundation was launched EXCLUSIVELY for Evine on Evine’s Birthday Bash. As a big fan of 100% Pure’s fruit pigmented makeup line, I knew I was going to be ordering it. The Second Skin foundation contains olive squalane as its ground-breaking ingredient.


Squalane, not to be confused with squalene which is extracted from the liver of sharks acquired via hunting, is an oil naturally produced by the body that acts as a barrier between our skin and the environment, a barrier that protects the skin and locks in moisture. The production of this oil slows down in when you’re in your thirties. It slows down to a point where not enough is produced to keep your skin in optimal condition.

Squalane was discovered to occur naturally in olives. The rest is skincare history.

The foundation in its olive squalane goodness helps fight visible signs of aging. It is a foundation and primer in one, makes your skin look flawless and the color is buildable. You know how when you wear foundation, and after a few hours your skin starts looking oily? Well the Second Skin foundation will make your skin glow, not shine!

My set arrived before the estimated delivery date, which with my luck meant the set arrived shortly after I got home from getting my face sugared, not even kidding! No makeup goes on my skin for 24 hours after I get sugared. And I understand this is 100% Pure we’re talking about but I’d rather play it safe.

Second Skin Foundation: The Verdict

After the wait was over, it was finally time!

I ordered a darker shade because Medium (Golden Peach) was too light on my skin. After a week’s wait, Tan (Toffee) arrived and it turned out not only still too light but also ashy. On a side by side swatch, both colors appear to be a similar shade except one is warm and the other is cool. Out of the two, the Medium goes better with my currently Neutral-Warm skin BUT it’s much lighter than my skin tone.

My skin felt soft and smooth to the touch. Neither color was a match though. I had to wash it off because there were some errands to be run. On account of that, I cannot vouch for the glow VS shine claim nor the buildability of the color.

I would have liked for the 100% Pure Second Skin Foundation to work out, it was just not for me. I will say though, if 100% Pure eventually sells this foundation on their website, hopefully they have more shades available like for their other foundations.

Did you try this foundation? What do you think about it?

17 thoughts on “Second Skin Foundation by 100% Pure

  1. Very nice review! I don’t usually wear foundation because I ride a bike to work and it usually falls off my face if I do by the time I get there. However, I do use BB cream when I go out. It’s not like foundation as it does not cover imperfections, but it gives my face a nice glow. 🙂

  2. i have never tried this foundation and I usually stick to one product. For a person with a darker skin tone I find it hard to find a foundation that is both good for my skin (dry and sensitive), as well as the right colour. I had not heard of squalene prior to reading this.

  3. This is my first time hearing about 100% pure haha. Seems like a good make up line and maybe I’ll give it a try!

  4. To be honest I don’t know much about fashion and make up but now I know a little, thanks for the education

  5. Great review. I’m still trying to find the right foundation for my skin, finding the right colour is a huge issue for me!

  6. Great article. I’m not familiar with the foundation – heck, I am not even sure how to apply it properly. I remember people using foundation before and it’s always cakey!

  7. I love 100% pure cosmetics! It’s all I wear now, except for mascara. (I’m still a L’oreal girl for mascara that’s long and stays). Have you tried their rose body butter? Amazing!

  8. I like your sense of humor! You give a fabolous review about this beauty product. Although I’ve never heard about it before but but your review help me to know this product better.

  9. I love discovering new cosmetic lines and this is one I have not come across before. I am in need of a new foundation so 100 pure would definitely be a worthwhile investment to make.

  10. Lovely post! I’ve never seen this foundation before but I’ll look out for this. I love BB cream when I’m not doing a full makeup and this product sounds something I would like to try.

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